A European group,
local talents

The story of the Sarawak Group begins in 2000 when Richard Calmel creates Alinea Europe, a field marketing agency. Six years later, the company achieves a turnover of 3.6M€ with 40 employees. In June 2006, Guy Maindiaux takes over the company,..
The year 2007 marks a strategic turning point for the company as it positions itself in the commercial outsourcing market alongside the field marketing concepts and companies. Thanks to its creative and engaging approach, Alinea Europe weathers the subprime crisis of 2008-2009 without difficulty.
The brand « Sarawak » was chosen in 2014 following the merge of additional companies and their integration into the growing Group. To achieve a common vision and align all entities, it was necessary to carefully choose a potential long-lasting brand for our services company.
Sarawak, the name of a delicate and delicious pepper, is selected after an internal competition and the primary selection of one of the best naming companies Kaos Consulting. The brand reflects our commitment developing fruitful and precise sales and promotional disposals magnifying the great marketing mix of our customers.
On that basis and with that name empowerment, the Group’s development continues with a dynamic European expansion in less than 4 years. The group is moving towards new European markets thanks to Belgium, Luxembourg, The Netherlands, Spain, and finally Portugal. These operations strengthen Sarawak’s position in its domestic market and extend its footprint in Europe, confirming its ambition to become a key player on a European scale.
With nearly 1,350 employees and a combined turnover approaching 120M€, the Sarawak Group is providing to be a leading European player in its field, with great prospects for development in the years to come”